What's the difference between the Campaigns and Reward Links?
Last updated: June 17, 2026
Campaigns are the best way to reach all your employees on a recurring occasion — birthdays, work anniversaries, or holidays that are country-specific.
For example, to send a holiday gift to everyone in the US and UK at once, a campaign is the way to go. Campaigns are especially useful for occasions that repeat.
Reward Links are best for one-time gifts — think spot bonuses, thank-yous, or gifts to non-employees like clients and vendors.
Note:
From both tabs, you can send gift links that contain physical gifts.
From the Reward Link tab, you can send universal links to recipients whose location you don't know.
In short: use Campaigns to reach many employees on recurring occasions, and Reward Links for one-off, occasion-specific gifts. Let the purpose of your gift guide which tab you choose.
Need help deciding? Email us at support@gifted.co or use the chat button on the right.